GEO and AEO services
Generative Engine Optimisation makes your content the thing an AI answer is built from. Answer Engine Optimisation makes it the thing that gets quoted. Both come down to being extractable, sourced, and corroborated somewhere other than your own domain.
Get an Agent Trust Gap BriefWhat actually changes citation rates
The tactics that move AI citation are not the tactics that moved rankings. Some overlap; the differences matter more.
Definition-first structure
A standalone answer in the first 40–60 words. This single change moves extraction more than any other on-page edit.
Primary sourcing
Named instruments, dates, and links to originals. Answer engines favour content that shows its work, and so do readers.
Entity consistency
One canonical description of who you are, repeated identically everywhere. Ambiguity suppresses citation.
Off-site corroboration
The highest-leverage and most neglected. A claim on one domain is a claim with no second source.
Machine surfaces
llms.txt, schema matched to what is visible, and machine-readable artifacts agents can use directly.
Freshness signals
Verified-on dates that are real. Stale dates are worse than no dates.
The work, in order
- Open the access gate. Verify by request which crawlers reach you. Fix CDN and WAF rules before writing a word of content.
- Rewrite for extraction. Definition-first openings on the pages that carry commercial weight. The test is whether the first paragraph still answers the question when lifted out entirely.
- Publish machine surfaces. llms.txt, structured data matched to visible content, and machine-readable artifacts where you have something an agent can consume directly.
- Build consensus off-site. A public repository, a profile, a talk, a schema published under an open licence. Anything that makes a claim verifiable somewhere you do not control.
- Measure what can be measured. Referral parameters, grounding queries, and citation appearance. Some of this is not directly observable; we say which parts.
Common questions
What is the difference between GEO and AEO?
GEO is about being part of what a generative answer is built from. AEO is about being the source that gets named. In practice the work overlaps heavily — extractability, sourcing and corroboration serve both.
Does GEO replace SEO?
No. Classical search still drives volume and the technical foundations are shared. GEO adds extractability and corroboration requirements that ranking alone never demanded.
How is GEO measured?
Imperfectly, and anyone claiming otherwise is overselling. Referral parameters, grounding queries and observed citations give partial visibility. We state which parts are measured and which are inferred.
What is the fastest improvement?
Definition-first rewrites on your top commercial pages, followed by publishing something off-site that corroborates your central claim.
Do llms.txt files work?
They are read by some AI crawlers and ignored by Google. Publishing one is cheap and low-risk. Treating it as a ranking mechanism is a misunderstanding of what it does.
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